Management report: company KIA Auto in Lithuania

Darbas anglų kalba. Darbe analizuojama KIA Auto firmaLietuvos rinkoje. Vadybos raportas. Executive summary. Introduction. External analysis. Automotive industry’s in Lithuania overview. Five forces analysis. Competitive rivalry. Threat of new entries. Buyer’s power. Supplier’s power. Threat of substitute products. Internal analysis. Business model. resources. Threshold resources. Unique resources. Competences. Threshold competences. Core cmpetence. Pricing strategy. Stakeholders. Leadership (internal stakeholders). External stakeholders. KIA’s culture. Options. Option 1: Start manufacturing cars in Lithuania. Option 2: Join the new segment of the market with luxury cars. Option3: Quit the market. Option 4: Keep and improve the recent strategy. Conclusions. Recommendations. References. Appendixes (2 psl.).